I'm terribly perplexed, tho: is this Flarf or is it Conceptual Poetry?
For a lark, inspired by Susan Schultz's Google results for "unfortunately, Susan," I entered "Mark Scroggins is great." Alas, zero results. Same for "Mark Scroggins is okay." At least "Mark Scroggins sucks" only got one result: "Mark Scroggins sucks! After 6 games, he is all the way down in 13th!" on the "allbowling.com" forum. I'm guessing that's my alter ego, MS the professional bowler.